Serums can be confusing to a lot of people, they are on the expensive side and most claim to do something different. So if you are one of those that aren’t sure what exactly a serum can do, you are not alone. Welcome to the place where you’ll find all you need to know about a face serum, get comfortable and read on!
In skincare, a serum is a product that goes after the cleanser but before the moisturizer. It is made to penetrate deeper into the skin and acting on specific concerns with high concentration actives.
Even when a serum has moisturizing ingredients, it is just to help skin retain moisture, it doesn’t replace a traditional moisturizer. It also isn’t the same as a face oil because serums are mostly water-based. If a serum is oil-based, it has bigger particles and should go on top of the moisturizer instead of under it.
As serums are really potent, keep in mind that sometimes less is more. Some ingredients could irritate sensible skin, but there are serums for everyone, depending on your skin type.